META ADS

📱 Facebook · Instagram · Messenger · Audience Network

Stop Boosting Posts. Start Running Real Campaigns.

Boosted posts are the most expensive way to waste your Facebook budget. Real Meta Ads use proper audience segmentation, funnel architecture, and creative strategy to turn cold audiences into paying customers.

Audit My Meta Ads →
View Pricing
Lower CPL with Retargeting
3 X
To First Results
72 Hrs
Years Social Ad Experience
0 +
  • Facebook & Instagram campaigns
  • Audience segmentation & lookalikes
  • Full-funnel retargeting
  • iOS 14-proof with Conversions API
  • Facebook & Instagram campaigns
  • Audience segmentation & lookalikes
  • Full-funnel retargeting
  • iOS 14-proof with Conversions API
— THE STRATEGY

One Boosted Post Is Not a Strategy.

Meta Ads work best as a three-stage funnel — cold audiences who don’t know you, warm audiences who’ve visited your site, and hot audiences who’ve shown purchase intent.

Most businesses only run cold audience campaigns, then wonder why their cost-per-lead is high. The money is in the retargeting layer — reaching people who already know your brand at the moment they’re ready to act.

 

I build full-funnel campaigns with proper creative for each stage, audience exclusions to prevent waste, and server-side tracking to restore the data lost after iOS 14.

Talk to Surya about Meta Ads →
Boosted Posts / DIY Ads
  • One audience, one creative, one objective
  • No retargeting funnel built
  • Tracking broken after iOS 14
  • Optimising for reach, not revenue
Full-Funnel Meta Ads
  • 3-stage funnel: cold, warm, hot audiences
  • Lookalike audiences + interest stacking
  • Conversions API for accurate tracking
  • ROAS and cost-per-lead optimisation

HOW IT WORKS

The Process — Step by Step

Pixel & Tracking Setup
Meta Pixel + Conversions API installation, event configuration, iOS 14 compliance, and GA4 cross-referencing.
 
Audience Architecture
Build cold (lookalikes, interests), warm (website visitors, engagers), and hot audiences with proper exclusions
 
Creative & Launch
Ad copy for each funnel stage, creative briefs, format selection (Reels, carousel, static, Stories), campaign launch and testing.
 
Optimise & Scale
Weekly creative testing, audience refresh, budget reallocation toward winning ad sets, and monthly full performance report.
 

WHAT YOU GET

Every Engagement Includes

01
Pixel & Conversions API Setup
Full tracking infrastructure — pixel events, server-side Conversions API, and iOS 14 compliance.
02
Audience Research & Segmentation
Lookalike audiences, interest stacks, custom audiences from your data, and competitor audiences.
03
Full-Funnel Campaign Architecture
Cold, warm, and hot campaigns with proper audience exclusions and budget allocation by funnel stage.
04
Ad Copy & Creative Direction
Scroll-stopping copy for each funnel stage, creative briefs, format recommendations, and headline testing.
05
Weekly Optimisation
Creative fatigue monitoring, A/B testing, bid adjustments, audience refresh, and spend reallocation.
06
Monthly Performance Report
ROAS, cost-per-lead, reach, frequency, creative performance, and next-month scaling plan.
AD FORMATS COVERED

Every Meta Placement — Optimised

Facebook Feed
Primary conversion driver
 
Instagram Feed
Visual storytelling
 
Instagram Reels
Short-form video ads
 
Stories
Full-screen mobile format
 
COMMON QUESTIONS

Frequently Asked Questions

Both are managed through Meta Ads Manager. Facebook generally performs better for older demographics and B2B lead generation, while Instagram excels for visual products and audiences under 35. FewMetrics runs campaigns across both and allocates budget based on where your audience converts best.

A retargeting funnel re-shows ads to people who visited your website or engaged with your content. Retargeting campaigns typically have 3–5x lower cost-per-lead than cold audience campaigns and are essential for any profitable Meta Ads strategy.

iOS 14 reduced Meta's ability to track conversions. The solution is the Meta Conversions API (server-side tracking), aggregated event measurement, and a focus on first-party data. FewMetrics implements all these solutions to restore tracking accuracy.

FewMetrics provides ad copy, creative briefs, and strategic direction for all ad formats. Basic static image guidance is included. For video production and advanced graphic design, we work with your existing assets or recommend trusted creative partners.

INVESTMENT

Pricing — Clear & Simple

Month-to-month. No contracts. Cancel anytime.

STARTER

$349

/mo + ad spend

Perfect for lead gen beginners
  • Meta Pixel + basic event setup
  • 2 campaigns (cold + retarget)
  • 4 ad sets · core audience targeting
  • Ad copy + creative direction
  • Monthly performance report
  • Basic conversion tracking
Get Started

GROWTH

$649

/mo + ad spend

For scaling lead gen & e-commerce
  • Everything in Starter
  • Conversions API (server-side tracking)
  • Full 3-stage funnel architecture
  • Lookalike audience creation
  • A/B creative + audience testing
  • Weekly ad set optimisation
  • Dynamic retargeting for e-commerce
  • Bi-weekly report + call
Start Now

SCALE

$999

 /mo + ad spend

For aggressive market capture
  • Everything in Growth
  • Unlimited campaigns + ad sets
  • Catalogue / product feed setup
  • Video ad strategy + script briefs
  • CRM integration + lead scoring
  • Weekly reporting + strategy call
  • Priority WhatsApp account manager
Get Started

GET IN TOUCH

Let's Talk About Your Project

Whether you need AEO, SEO, Google Ads, or a full digital strategy — fill the form and I’ll respin ond within 24 hours.

Email

Grow@Fewmatrics.com

WhatsApp

Available for quick questions

Response

Within 24 hours · Mon–Sat

Timezone

IST (UTC+5:30) · International welcome

Services Covered

Intent-Based SEO
AEO & GEO
Google Ads
Meta Ads
Social Media
Content
WordPress
White-Label
Blank Form (#5)

Your Competitors Are Retargeting Your Visitors Right Now.

Every person who visited your site without converting is being shown competitor ads. A proper Meta Ads funnel fixes that today.

 
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