UTM Link Builder

📊 Free UTM Tool

UTM Link Builder

Build GA4-ready UTM tracking URLs instantly. Know exactly which campaign, source, and ad drove every click — no guesswork.

SEO Auditor Hashtag Generator ROAS Calculator Instagram Grid
Quick fill:
Your Tracking URL
GA4 Tip: In GA4 go to Reports → Acquisition → Traffic Acquisition. Filter by utm_campaign to compare campaigns side by side. Use utm_content for A/B ad testing.

All UTM values are auto-formatted · lowercase · spaces become hyphens · GA4-compatible

Tracking Clicks Is Just the Start

Knowing where traffic comes from is step one. FewMetrics sets up full GA4 conversion funnels, attribution models, and monthly reporting so you know exactly which channels generate revenue.

Set Up Proper GA4 Tracking → See Google Ads Services
How It Works

UTM Tracking in 30 Seconds

Enter Your URL
Paste the page URL you want to track. Any website works — landing pages, blog posts, product pages.
 
Select a Preset
Choose from Google Ads, Meta, Email, LinkedIn, Instagram, or WhatsApp to auto-fill the standard UTM values.
Customise Values
Adjust source, medium, campaign, term, and content to match your exact campaign. Values are auto-formatted for GA4.
Copy and Use
Copy the complete tracking URL and use it in your ad, email, or social post. Track results in GA4 Acquisition reports.
Learn More

Related Reading

— FAQ —

Frequently Asked Questions

utm_source is the specific platform or website sending traffic — for example "google" or "facebook" or "newsletter". utm_medium is the category of marketing channel — for example "cpc" for paid search, "email" for email campaigns, or "organic-social" for unpaid social posts.

Yes. This tool generates fully GA4-compatible UTM URLs. In GA4, go to Reports → Acquisition → Traffic Acquisition. You can see results broken down by Source/Medium, Campaign, and Content. UTM tracking works the same way in GA4 as in Universal Analytics, but the report location is different.

UTM parameters do not directly affect your Google search rankings. However, use canonical tags on pages that might be indexed with UTM parameters to avoid duplicate content issues. For paid campaigns sending traffic to landing pages, this is rarely a concern since landing pages are usually not indexed.

For Google Ads, the standard convention is utm_source=google, utm_medium=cpc, utm_campaign=[your campaign name]. For keyword-level tracking, add utm_term={keyword} (Google automatically replaces this with the actual search term). For ad-level A/B testing, add utm_content=[ad-name]. This tool's Google Ads preset sets these automatically.