ROAS & Break-Even Calculator

📈 Free ROAS Tool

ROAS & Break-Even Calculator

Enter your ad numbers and instantly see if your campaigns are making money, breaking even, or losing money — explained in plain English, not just numbers.

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Your Numbers
$
How much you spent on ads this period (week / month)
$
Total sales directly attributed to your ad campaigns
5%40%95%
%
What is this? Your profit percentage before paying for ads. If you sell a product for $100 and it costs you $60 to make and deliver it, your gross margin is 40%. For services/leads, this is your typical profit margin on a closed deal.
$
Include any management fees or tool costs for this period
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Results
Your ROAS
–
Enter numbers to calculate
Net Profit / Loss
–
After all costs
Break-Even ROAS
–
Min ROAS to not lose money
Cost Per Lead
–
Avg cost per conversion
How this is calculated
Your ROAS vs Break-Even
To become profitable, you need to:
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What If? — Ad Spend Scenarios

Based on your current ROAS, here is what happens if you scale up or down your ad budget.

Ad SpendBreak-Even RevenueProjected RevenueEst. Net ProfitStatus

Your Ads Are Running — But Are They Profitable?

Most Google Ads and Meta Ads accounts waste 40–60% of budget on wrong match types, irrelevant clicks, and weak landing pages. FewMetrics audits your account and improves ROAS from month one.

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How It Works

Understand Your Ad Profitability in 60 Seconds

Enter ad spend
Input how much you spent on ads this period — a week, a month, or a campaign.
Enter revenue or leads
Choose E-commerce (total revenue from ads) or Lead Generation (number of leads and their value).
 
Set your margin
Set your gross margin percentage. The tooltip explains exactly what this means if you are unsure.
Get your verdict
See your ROAS, break-even threshold, net profit, and a plain-English verdict with specific actions.
 
Learn More

Related Reading

FAQ

Frequently Asked Questions

A "good" ROAS depends entirely on your gross margin. The minimum ROAS you need to break even is calculated as: Break-Even ROAS = 100 ÷ your gross margin %. With a 40% margin you need at least 2.5x ROAS to break even. A profitable campaign should be 1.5–2x above break-even. E-commerce businesses typically target 4x+. Service businesses track cost per lead instead.

Gross margin is the percentage of revenue left after paying for the cost of your product or service (before paying for ads). Formula: Gross Margin % = (Revenue − Cost of Goods) ÷ Revenue × 100. Example: You sell a product for $100. It costs $40 to make and ship. Your gross margin is 60%. For service businesses: if you bill $1,000 and your delivery cost (time, tools, subcontractors) is $300, your margin is 70%.

Several reasons: (1) Your gross margin percentage is wrong — remember to include all costs: product, shipping, payment processing, returns. (2) You have a management fee or software cost you are not accounting for. (3) Returns are reducing actual revenue below what your ads platform reports. (4) Your ROAS is above the break-even threshold but not high enough to cover your other business costs. This calculator includes a management fee field to help with this.

ROAS measures revenue against ad spend only: Revenue ÷ Ad Spend. ROI measures profit against total investment (including product costs, fees, and other costs): Net Profit ÷ Total Investment × 100. ROAS is a quick efficiency metric. ROI tells you the true profitability. This calculator shows both: your ROAS and your net profit after all costs.

Three levers: (1) Reduce wasted spend — add negative keywords, fix match types, pause underperforming ads. This is the fastest way to improve ROAS. (2) Improve conversion rate — better landing pages, stronger offers, faster load speed. More conversions from the same clicks means higher ROAS. (3) Increase average order value — upsells, bundles, or higher-priced products mean more revenue per click. FewMetrics can audit your account and identify your biggest ROAS improvement opportunities.